33Across’ Attention Platform™ will provide connections to
programmatic buyers and access to new ad products
“B2B publishers are increasingly under pressure to connect their inventory and audience segments to their advertisers’ DSPs,” said Glenn Hansen, President and CEO of BPA. “We launched the BPA Media Exchange as a way to more effectively connect our high-quality publisher partners with the programmatic marketplace. 33Across’ platform furthers this mission by providing robust direct connections to programmatic buyers, as well as innovative ad products designed to maximize time-in-view and other key metrics that the marketplace demands.”
33Across will provide programmatic infrastructure for the publishers participating in the Exchange, as well as direct connections to its buying platforms and partners, encompassing more than 20,000 programmatic buyers per day. All of BPA’s publisher members will have access to 33Across’ Attention Platform™ technology, which includes its proprietary Impact Ad formats and a Viewable Header Bidding adapter. The Attention Platform suite is designed to help publishers maximize revenue by making it easy to generate audience attention and connecting publishers to real-time demand for quality, highly viewable inventory at scale.
“Our focus on direct, real-time connections to quality inventory is a key reason that so many programmatic buyers work with us,” said Eric Wheeler, CEO of 33Across. “This partnership will help us continue to deliver on this promise, while driving incremental revenue for BPA’s publisher members.”
According to a recent survey, more than 63% of B2B buyers were buying programmatically at the beginning of 2018 and 61% had plans to further bolster their programmatic capabilities this year. With this increase in demand, there is a growing opportunity for business publishers to tap into incremental ad spend and for buyers to access valuable inventory and data via their programmatic buying platform of choice.
“A lot of people have been talking about the potential of programmatic B2B to facilitate real-time efficiency, scale, and data across high-quality vertical publishers,” Wheeler added. “The BPA Media Exchange and 33Across are making this vision a reality for the market.”
See official release here.
BPA Worldwide is in the business of providing assurance. For 80+ years as a not-for-profit assurance service provider, BPA was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of advertising. Today, in addition to auditing audience claims, through its iCompli service, BPA verifies compliance to defined government, industry, and organizational standards as well as adherence to privacy, data protection and sustainability guidelines and best practices. Performing nearly 2,600 annual audits of media channels in over 20 countries, BPA is a trusted resource for compliance and assurance services.
Glenn Schutz, 203-447-2873
33Across is a technology company focused on solving the challenge of consumer attention in an era of automated advertising. The 33Across Attention Platform is the first programmatic solution to unify high-impact creative, quality supply, and technical innovations that enable greater impact on a global scale. 33Across is headquartered in New York with locations in Sunnyvale, Los Angeles, Chicago, London, Tokyo, and Hyderabad.
Sarah Sicard, 347-788-3751