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News & Media Coverage

Introducing a new kind of open exchange
September 21, 2018 Product Releases | By Eric Wheeler
Introducing a new kind of open exchange

We’re excited to announce the launch of AttentionX™, the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad products. Sadly, 50-70% of all inventory on exchanges today is…

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Breaking The Cycle: 3 Pillars For Progress
April 23, 2018 Media Coverages | By MediaPost
Breaking The Cycle: 3 Pillars For Progress

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant….

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What’s in Store for Ad Tech This Year
February 8, 2018 Media Coverages | By Exchange Wire
What’s in Store for Ad Tech This Year

Eric Wheeler, CEO at 33Across, talks about what will be changing in the industry with the adoption of ads.txt and GDPR, and what publishers will be facing next….

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33Across Expands Executive Ranks
January 4, 2018 Press Releases | By 33Across
33Across Expands Executive Ranks

33Across today announced the appointment of Miles Dennison to the position of chief revenue officer (CRO) and the promotion of former CRO Paul Bell to general manager, Global Data Solutions…

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Monetize Mobile Web Traffic Programmatically
May 24, 2016 Product Releases, Programmatic | By 33Across
Monetize Mobile Web Traffic Programmatically

We’re excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across publishers can now monetize the mobile web at programmatic scale…

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Media Contacts

33Across
Lisa Mollura
+1.646.606.2165
lisa.mollura@33across.com