Campaign time-in-view averages exceeded industry benchmarks by almost 50%
An innovative fresh pet food startup was looking to efficiently drive national brand awareness to break into a competitive category. They believed there was a correlation between an ad’s time-in-view (TIV) and its impact on media spend, awareness, and brand lift. Ultimately, superior viewability and time-in-view did have a significant impact on campaign results and efficiency. Download the case study to learn more about how this marketer focused on attention to drive results.