Introducing a new kind of open exchange

September 21, 2018By 33Across

We’re excited to announce the launch of AttentionX™, the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad products. Sadly, 50-70% of all inventory on exchanges today is…

Making the Most of Your Programmatic Holiday Spending

September 10, 2018By 33Across

With Labor Day behind us, it’s the perfect opportunity to re-examine your programmatic strategy for this year’s big holiday push. And, regardless of your specific KPIs, starting with some best practices around key fundamentals a great way…

Video: The Evolving Programmatic Landscape

July 5, 2018By 33Across

Amidst the hustle and bustle of meetings, panels, and receptions at Cannes Lions, we were fortunate to grab some time with a knowledgeable panel of experts for a candid conversation about the Evolving Programmatic Landscape. Moderated by Gavin Dunaway, Editorial Director of AdMonsters, our panel dove into topics such Moving Beyond Viewability and…

The Missing Conversation At Cannes: Programmatic Needs a Better Canvas

July 5, 2018By 33Across

There was no shortage of brilliant examples of the convergence of advertising and technology at this year’s Cannes Lions festival, including innovative applications of AI and VR. But more than 80% of digital advertising spend will be programmatic this year, according to eMarketer. So in that sense the divide between creative…

The Missing Conversation At Cannes: Programmatic Needs a Better Canvas

July 5, 2018By 33Across

There was no shortage of brilliant examples of the convergence of advertising and technology at this year’s Cannes Lions festival, including innovative applications of AI and VR. But more than 80% of digital advertising spend will be programmatic this year, according to eMarketer. So in that sense the divide between creative…

Preparing for the GDPR

May 23, 2018By 33Across

On Friday, May 25th, the General Data Protection legislation (GDPR) will go into effect for all countries in the European Economic Area (EEA). The GDPR unifies consumer data privacy regulation across the EEA and sets strict standards surrounding the use and disclosure of personal data…

Making the Most of the Small Screen

May 22, 2018By 33Across

In 2017, mobile internet traffic accounted for over 52% of total global online traffic. The mobile world we live in results in the majority of users accessing the internet on smaller screens instead of traditional desktop screens. With initiatives like the Better Ads Coalition, we have to start…

3 Tips to Drive Memorial Day Campaign ROI

May 3, 2018By 33Across

Summer’s unofficial start is upon us. Before you fire up the grill or hit the beach, make sure you have the right approach to add some extra sizzle to your holiday campaigns…

Breaking The Cycle: 3 Pillars For Progress

April 23, 2018By 33Across

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant….

Breaking The Cycle: 3 Pillars For Progress

April 23, 2018By 33Across

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant….

Digiday Publishing Summit Europe: What Publishers Can Expect In 2018

February 28, 2018By 33Across

Monaco, known as the playground of the rich and famous, was the location of Digiday Publishing Summit Europe 2018.  Despite being a virtual ghost town in February, hundreds of Europe’s leading publishers gathered to discuss hot industry topics and the latest trends. Here are a few of my takeaways from attending the event…

Successfully Monetizing in a World of Better Ads

February 15, 2018By 33Across

We’re sure you’ve heard the news. Starting Thursday, February 15, Google will begin to block ads deemed intrusive by the Better Ads Coalition (CBA). After surveying over 25,000 Internet users, the CBA determined…

33Across Expands Executive Ranks

January 4, 2018By 33Across

33Across today announced the appointment of Miles Dennison to the position of chief revenue officer (CRO) and the promotion of former CRO Paul Bell to general manager, Global Data Solutions…

Ads.txt | Be Part of the Solution

July 12, 2017By 33Across

Recently, the Interactive Advertising Bureau Tech Lab launched ads.txt to help increase transparency within the programmatic ecosystem. Ads.txt gives publishers better control over their inventory and in return protects buyers against unauthorized sellers…

Digiday Programmatic Summit Europe: Tightening the ad tech ecosystem

May 2, 2017By 33Across

Publishers, buyers, and ad tech partners gathered earlier this week in Dublin for Digiday Programmatic Summit Europe. Throughout the three-day event, both publishers and marketers took deep dives into the challenges surrounding the automated ad buying process. Below are a few of my takeaways…

Digiday Publishing Summit Europe: The Power of Publishers

February 28, 2017By 33Across

Last week in Lisbon, leading publishers across Europe and abroad gathered for the first Digiday Publishing Summit Europe of 2017.  As expected header bidding, ad blocking, and the “Google/Facebook duopoly” were amongst the dominant topics…

IAB 2017: The call for Quality and Transparency

February 3, 2017By 33Across

Earlier this week during Interactive Advertising Bureau’s (IAB) annual conference, attendees including myself were called on to provide a better experience across the entire ad tech ecosystem…

3 tips for Publishers to Monetize and Beat the Q1 Blues

January 31, 2017By 33Across

Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of a profitable holiday season, we know that Q1 can be a challenging time for publishers to monetize. Rest assured there is a way to get through the season. Here are a few tips…

33Across Takes on CES

January 12, 2017By 33Across

Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get a first look at what to expect from the tech world in 2017. Team 33Across was in attendance, below are a few of our takeaways…

Digiday Publishing Summit Europe: Innovation is Key

November 5, 2016By 33Across

Last week, leading publishers from Europe and abroad gathered in Nice for Digiday Publishing Summit Europe.Header bidding, ad blocking, and audience building were among key topics discussed throughout the three day event…

My 5 Takeaways from DMEXCO

September 26, 2016By 33Across

This year’s DMEXCO event in Cologne, Germany was particular interesting. There was a heatwave in September and a huge turnout from the global digital…

33Across Now Supports HTTPS Sites

September 6, 2016By 33Across

HTTP, or hypertext transfer protocol is the way a web server communicates information with browsers like Google Chrome and Safari. HTTP allows visitors to view a site and send information back to the web server…

The Ripple Effect Of A Market Correction

June 17, 2016By 33Across

It was hard not to miss Mary Meeker’s latest Internet Trends Report, especially the section on economic growth slowing. On the one hand, the report did call out that U.S. internet advertising growth is accelerating…

Monetize Mobile Web Traffic Programmatically

May 24, 2016By 33Across

We’re excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across publishers can now monetize the mobile web at programmatic scale…

How Publishers Win With 33Across

April 18, 2016By 33Across

Finding innovative ways to monetize your site and increase traffic, can seem overwhelming. With new monetization trends emerging, finding trustworthy partners that understand your site and are easy to install can be challenging…