ABOUT US

Company & Leadership

Our Name

The toughest crossword puzzles can be solved if you decipher a large horizontal word in the middle of the puzzle. In many difficult puzzles these are often around 32 or 33 across. 33Across unlocks the puzzle of quality online advertising.

Our Story

33Across is a technology company focused on solving the challenge of consumer attention for an era of automated advertising. Our Attention Platform is the first programmatic solution to unify high-impact creative, quality supply, and true technology-driven scale. Brands can now deliver superior audience engagement while 33Across publishers benefit from the ability to drive more revenue for every ad placement, resulting in greater efficiency and an enhanced consumer experience.

Management

Eric Wheeler
 
CEO & Co-Founder

Eric is the Chief Executive Officer and co-founder of 33Across, a publisher monetization and traffic platform. He's a seasoned start-up entrepreneur and a pioneer in digital advertising, with a proven track record in creating products for marketers and publishers that increase revenue and uncover actionable insights.

Shyam Kuttikkad
 
Chief Technology Officer

Shyam is the Chief Technology Officer at 33Across where he leads a global team of engineers to continuously build innovative products and solutions that meet our customers’ high-standards and quality requirements. He brings over 20 years of software development and research experience and more than 12 years in engineering and technology leadership.

Paul Bell
 
General Manager, Global Data Solutions

Paul is the GM, Global Data Solutions at 33Across where he is focused on the market strategy and growth of 33Across' global data platform that empowers marketers to make more impactful, strategic decisions. He brings over 15 years of extensive digital media and data experience. Bell joined 33Across as CRO in 2015.

Jon Nevitt
 
SVP of Marketing

Jon is the SVP of Marketing at 33Across. He brings more than 15 years of marketing experience in media and technology, most recently as VP of Marketing at Taykey, a real-time advertising and data start-up.

Rob Deichert
 
Chief Operating Officer

Rob Deichert is the chief operating officer of 33Across and is responsible for all operations, product development, and human resources. He brings 17 years of operational success in digital advertising and focuses on optimizing the balance between human capital and technology to drive superior customer, company, and employee engagement.

Blair Pecka
 
VP of Product

Blair is the VP, Product where she drives new product development at 33Across to meet the growing demands of their clients. Blair has over 10 years of experience in product development and has held senior roles at Martha Stewart Living and IDG.

Miles Dennison
 
Chief Revenue Officer

Miles is the chief revenue officer of 33Across, where he leads global agency and client relationships. With a proven track record to drive business performance and build highly motivated sales teams, he brings more than 15 years of extensive experience as an entrepreneur, sales executive, investor, and advisor to adtech and emerging media companies.

Raviv Shefet
 
Chief Financial Officer

Raviv is the chief financial officer at 33Across and is responsible for the finance and accounting functions across the business. He brings over 20 years of experience in the high tech industry finance field, including leading WebCollage’s successful acquisition and two IPOs during his tenure as CFO at Selway Partners.

Our Investors

Our Angel Investors

Dave Morgan, Andy Bozhardt and Great Oaks Venture Capital, Steve Gatfield, Jeff Fluhr, David Rose, and Shelby Bonnie.